Swire Hotels Plans to Expand The House Collective

CoStar published an article on Swire Hotels and its plans to expand The House Collective to destinations like Tokyo and Shenzhen Bay in China. The House Collective currently comprises four hotels in China and Hong Kong. In July, Swire announced its first international hotel affiliated with The House Collective, a collaboration between L Catterton Real Estate and Tokyu Corporation and Tokyu Department Store, both under the umbrella of the Tokyu Group. The Shibuya (Tokyo) property is targeted for completion in 2027. In August they announced a hotel management agreement with a privately held developer to operate a House Collective property in the heart of Shenzhen Bay, China. Due to open in 2025 with 115 rooms and 44 serviced residences, the hotel is part of a premium mixed-use development with offices and events and exhibition space. Names for both properties are expected to be announced 12 months before opening as that is typical for the brand. Swire believes The House Collective appeals to discerning Chinese guests who have traveled widely outside of China. Swire Hotels, in its 2021 financial results to the HK stock exchange, had detailed a $12 billion (HK$ 100 billion) expansion fund to strategically develop hotels and invest in key cities in China over the next 10 years. The focus will be on retail-led mixed-use developments in Tier-1 cities and emerging Tier-1 cities with the predominant target being mainland China. Southeast Asia, South Korea and Australia are also on the map for the development company and hotel brands.

Pullman Orchard is expected to open its doors