Poll Reveals Japan Interest Among U.S. Travelers
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- Adelaide hosting the Australian Football League’s Gather Round and LIV Golf in April 2023 has resulted in a boost in the market’s hotel occupancy on the books.
- 35.7% of Americans surveyed are aware that Japan is now open for travel with Asian Americans at 57% and 41.3% of those living in Western US.
- BWH Hotels Group said they are continually expanding with six new signings of properties in Pakistan and Vietnam.
STR said their Forward Star data shows Adelaide hosting the Australian Football League’s Gather Round and LIV Golf in April 2023 has resulted in a boost in the market’s hotel occupancy on the books. The AFL Gather Round will be April 13-16 while LIV Golf will be April 21-23. As of December 5, Adelaide’s occupancy on the books is 23% for the month of April, a positive considering the lead time is about four months. As of December 5, Adelaide’s highest occupancy on the books is during Gather Round on April 14-15 at 40% and 43% respectively. The next highest levels are seen during LIV Golf on April 21 and 22 at 37% and 39% respectively.
Destination Analysts conducted a poll to find out how interested American travelers are in visiting Japan in the next year. DA said that 35.7% of Americans surveyed are aware that Japan is now open for travel with Asian Americans at 57% and 41.3% of those living in Western US. Just over one-third (36.6%) of US travelers find Japan appealing or extremely appealing with Asian-Americans at 63.1%. Just over 25% of American travelers are interested or extremely interested in visiting Japan in the next year with Asian Americans at 55.1%. June and May were the months with the best response for a
