Visitor arrivals to the Philippines rose by 1% in early 2025, driven by returning overseas Filipinos despite declines in South Korean and Chinese tourists.
Chinese hotel RevPAR surged by 59.6% YoY but remained 5.1% below 2019 levels for the week ending September 16th.
The Philippines is close to surpassing its 2023 tourist arrival target, with 3.87 million foreign visitors contributing Php316.9 billion in revenue.
Thailand aims to attract a record 40 million tourists in 2023 through visa-free systems, promotional efforts, and expanding direct flights, targeting international travelers with a focus on Chinese visitors.
