Record Sign-Ups for Hotel Loyalty Programs

• Heading into the upcoming 1Q earnings season, JP Morgan said they expect relative upside in 1Q23 RevPAR results and, for the C-Corps, at least in-line net rooms growth with both operating metrics benefiting from improvements in China.
• A record number of loyalty program members should help hotel brands lower their customer acquisition costs, increased direct-to-consumer engagement and offset any occupancy shortfalls during an economic downturn.
• Corporate travel spending is tracking toward full recovery to 2019 levels by 2024 or 2025, but higher costs and climate concerns will keep trip volumes smaller than pre-pandemic levels in real terms.

The DJIA fell 38 points while Nasdaq was down 103, the S&P 500 fell 17 points and the 10-year treasury yield was down .01 to 3.42%. Lodging stocks were lower. SOND plunged another -11% to a new all time low but at this point, -11% is only a drop of -$0.07 per share. VCSA fell -7%, also to another all time low. Heading […]