China Outbound Tourism to Fully Rebound by Late 2024

• The World Travel & Tourism Council predicts that it will take about a year for popular tourist destinations worldwide to see a significant return of Chinese visitors, with challenges like visa and passport difficulties slowing the process.
• IPK’s survey indicates a strong travel recovery from China, particularly to Europe, in 2024, with around 50% of respondents planning to travel abroad in the next year. Europe is the preferred destination, while travel to the US is less frequent due to limited flight options and geopolitical factors.
• Dusit International announces the launch of two new hotel brands, Dusit Collection and Devarana – Dusit Retreats, aiming to offer unique and authentic travel experiences and expand into untapped markets. Additionally, Lemon Tree Hotels opens a new property in Haridwar, Uttarakhand, featuring suites and rooms, a restaurant, bar, banquets, and a fitness center.

The World Travel & Tourism Council is predicting it will be a year before the world’s tourist hotspots see a massive return of Chinese visitors. The WTTC said difficulties in getting visas and passports are one key bottleneck. The WTTC predicts that Chinese cross-border travel could return to pre-pandemic levels by the end of 2024 and steadily grow […]