South Korea Takes Steps to Woo More Chinese Tourists

• China hotel RevPAR increased by 30.7% YoY but was down by -6.8% compared to 2019.
• South Korea aims to attract 1.5 million Chinese tourists, lifting group visit bans with incentives.
• H World Group refines strategy for post-pandemic tourism in China, focusing on quality growth and lower-tier cities.

STR said China Hotel RevPAR the week ended 9/2 was up 30.7% year over year. The previous week’s RevPAR was up against a +19.3% year-over-year comp. Versus the same week in 2019, China hotel RevPAR was down -6.8%. South Korea aims to attract 1.5 million Chinese tourists by the end of the year. Pre-pandemic, nearly five million Chinese visitors […]