Ultraluxury Resort Boom in Japan
- Asian ultraluxury resort companies are expanding into Japan to cater to wealthy overseas travelers and take advantage of the weak yen, with Soneva Holdings planning to open resorts in Japan by 2027 and investing 100 billion yen in new properties.
- Foreign investment in Japanese hotels increased significantly in recent years, with 2022 seeing a sixfold increase compared to the previous year, and an expected total of 128.5 billion yen in investments in the first six months of the current year.
- International hotel brands like InterContinental, Wyndham, Marriott, Hyatt, and Accor are actively expanding their presence in various regions, including India, Vietnam, China, Thailand, and Australia, offering a diverse range of accommodations and amenities.
Nikkei Asia published an article on how Asian ultraluxury resort companies are expanding into Japan to tap demand from wealthy overseas travelers and to take advantage of the weak yen. The article mentioned Soneva Holdings planning to open resorts in Japan as early as 2027, already signing a contract to purchase a remote island in […]