Malaysia

Thailand's hotel investment market is poised for continued growth in 2025, following a report of record-breaking THB 22.3 billion in transactions for 2024.

Hilton plans to double its Indian presence, bringing Waldorf Astoria, Conrad, and LXR brands while DoubleTree remains its largest footprint.

Tourism is booming across Asia with hotels reporting high bookings for May Day Golden Week and companies like Ascott Limited expanding their portfolios. Thailand said it would continue its subsidy scheme for domestic tourists during the low season.

Asian tourism rebounds strongly in 2025, with Japan welcoming 10.5M visitors in Q1 and Bali surpassing pre-pandemic arrivals.

Vietnam surpassed Singapore to become the third-most-visited country in Southeast Asia, with 17.5 million international arrivals in 2024.

Ayala Land Inc. plans to invest over $500 million in expanding its hotel portfolio to 8,000 rooms by 2030, focusing on new developments, international partnerships, and upgrading existing properties.

BWH Hotels is expanding in India with 21 new properties, targeting secondary markets, aiming for 100 hotels in five to seven years, and introducing its Aiden brand in Amritsar.

Bloomberg Intelligence doubts Thailand's 2025 tourism goals, citing a surge in Chinese flight cancellations and increased travel to Japan instead.

Thailand welcomed over 35 million tourists in 2024 with record-high occupancy rates, and aims for even more arrivals and revenue in 2025.

Marriott International is expanding its luxury portfolio with new brand extensions, experiential travel offerings, and over 260 properties in development, solidifying its leadership in high-end hospitality.