Tourism is booming across Asia with hotels reporting high bookings for May Day Golden Week and companies like Ascott Limited expanding their portfolios. Thailand said it would continue its subsidy scheme for domestic tourists during the low season.
Cambodia saw a 13.3% year-on-year rise in January tourist arrivals, led by Thailand, Vietnam, and China, with a 2025 forecast of up to 7.5 million visitors.
Hotel investment in the Asia Pacific region is rising, with Japan, Singapore, and Australia leading interest, while investors shift focus to upscale segments and await interest rate clarity.
December 2024 saw strong RevPAR growth across Asia Pacific, with Vietnam, Japan, Thailand, and India leading the region, signaling a positive trend for 2025.