Marriott International, Inc. announced the global launch of its new collection brand for the midscale and upscale lodging segments - Series by Marriott. Meanwhile, Wyndham had a flurry of announcements at its customer conference.
U.S. hotel RevPAR was down by -0.1% year over year in April. The Easter shift, geopolitical/tariff impact, were blamed for the sluggish month. Group RevPAR was down -2%.
Canada’s hotel industry recorded its highest average daily rate ever in February 2025. But the occupancy rate was slightly only 57.7%, down slightly year-over-year.
Barry Sternlicht is set to revive the Starwood brand through his current hotel management company, SH Hotels & Resorts, rebranding it as Starwood from February.